Brands and communication my particular point of view

      Brands give you the power to create something and make a real contrinution to the society as a whole. A brand is like your ´´baby´´ that you procreated with much effort and dedication. It needs all your attention and involvement in order to grow into somebody you can be proud of. It is your child that soaks the personality you want to inculcate in him. You cherisc him although sometimes it drives you crazy. A brand becomes part of our lifes either as a beloved child, as a friend or a companion. It is something you are proud of and want to display in order for other to appreciate the values you have discovered or the ones that are a reflection of your personality.

    Communication it punched me in the face since I was but a kid. I began to realize the effects of communication by observing my parents talk. Straight away, I found out that they had issues that needed to be addressed. As I wanted to help them I started reading books on the subject and had individual sessions with each one of them. Over time they have improved their skills when communicating, although I consider it work in progress. There is always something to improve. Just finished reading´´Man are from Mars, Women are from Venus´´(excellent and intuitive on how we send messages and the impacty it has on others).

     Brands and communication go hand in hand and are powerful tools that throw you behind the scenes and make you responsible for pulling the strings.

     Brands allow room for innovation being forced to keep up with the changes in the social culture and media scene. I have seen brands growing, reaching maturity, getting old and dying. My mum is a business women with more than 20 years of experience and my dad had developed a real estate business. Over the last couple of years I have been surrounded by different kinds of business people So, I have walked along persons that can appreciate what creating a start-up means.