Booking Button and Engine Stromberg Resort Germany

Booking Button from Booking.com

Small and even bigger size properties face the problem of not having integrated a Booking Button or Engine into their own website. I have seen even 4 star hotels that do now have this function and they rely purely on the bookings that come from the online distribution Channels. 

A quick fix solution is having the booking button provided by the biggest player in the market: Booking.com The property is already paying commission when a booking is done directly on the Extranet and also pays the same commission when the booking comes from their website. Ups.... trouble. Yes, you heard it right. The property is investing money in marketing to drive traffic to their own website or just benefiting from positive reviews, that take the client directly to the personal website of the Hotel. 3rd scenario would be a client is looking in the Extranets and then goes to the webpage of the hotel. In the end, again a commission would be paid to Booking.com

Better way to do it is to have an own booking engine that can be linked directly to the Extranet when a booking comes from the personal page of the hotel. See the example of Resort Stromberg

Also, we can look inside once the booking button has been clicked:

What are your concerns when looking for a Booking Engine? Price, integration with Extranet, technical implementation. Hospitality industry has to keep up the pace with the new consumer than is active online, now more than ever