Startup Blog by Steve Sammartino

Living, studying and working in Melbourne, I had in my mind one objetive: to meet Strategic Planners. You know, those minds that are in charge of the strategy of an advertising agency. Sometimes they are called Account Planners. But in this particular case, I had the priviledge to meet personally: Steve Sammartino, Director of Strategy.

He has been an inspiration for me thanks to his blog, StartupBlog that I follow on a weekly basis because it provides many tips regarding business ideas, apart from planning and strategy.

I would mention just a few of the ideas I found interesting and beneficial:

• He motivated me to learn a 5th language: "time to start something worth starting"
• Instead of a Master, start your own start-up project. You will learn far more and would be a more valuable experience given its practical side and 110% need of involvement.
• Positive attitude with vision for new projects and start-up accelerator 

As a flashback, it has been an excellent ocasion to meet Steve and talk about his vision regarding the advertising world and the way it will change in the future. He gave real life examples of how things are working and the way consumers have changed the way they use media. Explaining the on demand TV viewing, YoutTube phenomenon and other implications.

The part that I most enjoyed is that he is so human and down to earth. A person with a wide network that knows how to use the tools and technology around him. Steve is a person full of energy and enthusiasm. 

All the best for your future projects.

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