It has been more than 3 weeks since I have been searching for running shoes, compared prices, brands and quality levels. One day I go to Fitzroy on Johnson street(Melbourne) where all the oulets are located.
I visited them all, but it was when I entered Adidas that my heart started to beat.The ambience of the store, the smell and of course the shoes. There were 3 models that I liked and I found it difficult to decide, one was red(favourite colour), the other one blue and trendy meanwhile the last one was just ultimate with an innovative soil.
Would I go for the colour I like? What about the performance? All this questiones passed through my head when a lovely shop assistant explains the benefits of some shoes to a customer nearby. Seeing her expertize, I asked if she could give me some information. With a big smile, she came and asked me to take off one shoe and put the barefoot on the ground. She looked at it and her diagnostic was that I gave a medium plane sole.
Her feedback was like going to a doctor that takes interest in you and first and has a look at your appearance before prescribing a drug. Then, she asked: What do you want the shoes for? Do you want them to last for a long time? After getting all this information she compared all the 3 models I have selected and highlighted the benefits but said that the blue ones are going to fulfill my requirements.
At this point she left me alone to have a better look at all the shoes. After 2 minutes she saw me with the blue shoes on and encouraged me to go for a run inside the shop so that I can try them out.
Once at the counter she said that the colour looks extremely good and the model is a very good one. I commended her for the professionalism she showed and said that you really know your product. Her reply was: ´´I have to´´. This is the correct attitude if someone wants to be successful in sales and in life. Make the customer feel welcomed, invite him to test it out(even go for a run test) and when at the counter reinforce his decision so that he will be pleased spending money with you rather the competition.