You are getting deals for meals, cinema or even holidays. What about Hotels? One day a friend has asked via Facebook where can he find attractive offers and coupons for a night in a Hotel in Berlin. Given the network that has been established, I have recommended him: http://www.zuzzu.com "Ebay hotel coupons"
Feel free to have a look and maybe there is something valuable for you as well. Following we will have some highlights from the offers you will have access and also some design hotels. Awesome ideas to keep in mind
jueves, 28 de agosto de 2014
miércoles, 30 de julio de 2014
Special Offers the Psychological Side
14-days free trial offer for MappingMaster-Channel Management Solution...free ice-cream event from Ben&Jerry...free test drive with a beautiful BMW or 3 months service free. The free offer is perhaps the most effective in all of business. People will always take something for free.

This takes me to an example of an online business owner in Spain that delivered oranges for free. He even let the client decide what, he wanted to pay for the fruits. Many other similar ideas coexist around, like a restaurant that would offer you a high quality service and invite you to pay whatever you think is worth it. Going one step ahead, some online shops offer Free delivery services as a differentiation point.
Now the question comes: are free offers evil? Are we as marketers of online services, scared of 'drugging' our partners with promotions? like in the situation of promotions sold in the supermarket, where we buy because there is something free?
We can not compare apples with oranges, but both of them are fruits :) Let us apply the golden rule, we all like free offers and by extension our partners as well.
There are 2 different Approaches to Selling:
1. Based on value, quality, brand name, recognition, specialized services, price and so on.
2. Based on the psychological need of our partners. Offering something for free, where they are not bound to a contract, in need of providing bank details for a further extension, no automatic extensions, commitments, they are free offers that have the needs of our customers in mind.
I do agree that all of us would like to have a high-end position in the mind of our customers, like in the case of BMW exclusive cars. Just ask yourself, how long have they been in the market? How much do they invest in marketing and advertising? How many people have already bought their cars? Are this people their best advertising? brand ambassadors.
Just one advice, if you are trying to sell based on point number one, when you are not fully established in the market you will eventually be successful. It will take longer, your client portfolio will not very extense and your efforts will be double. In the end you will have a long-term selling process.
As when it comes to point two, selling based on free takes. You will have a short-term selling process, your clients portfolio will be bigger from the first moment, with less effort, energy and time consuming processes.
In conclusion, there is nothing evil in offering free solutions because you have already earned a partner. Now start bringing in all the value you have for them and establish a long term relationship with your customers.
This takes me to an example of an online business owner in Spain that delivered oranges for free. He even let the client decide what, he wanted to pay for the fruits. Many other similar ideas coexist around, like a restaurant that would offer you a high quality service and invite you to pay whatever you think is worth it. Going one step ahead, some online shops offer Free delivery services as a differentiation point.
Now the question comes: are free offers evil? Are we as marketers of online services, scared of 'drugging' our partners with promotions? like in the situation of promotions sold in the supermarket, where we buy because there is something free?
We can not compare apples with oranges, but both of them are fruits :) Let us apply the golden rule, we all like free offers and by extension our partners as well.
There are 2 different Approaches to Selling:
1. Based on value, quality, brand name, recognition, specialized services, price and so on.
2. Based on the psychological need of our partners. Offering something for free, where they are not bound to a contract, in need of providing bank details for a further extension, no automatic extensions, commitments, they are free offers that have the needs of our customers in mind.
I do agree that all of us would like to have a high-end position in the mind of our customers, like in the case of BMW exclusive cars. Just ask yourself, how long have they been in the market? How much do they invest in marketing and advertising? How many people have already bought their cars? Are this people their best advertising? brand ambassadors.
Just one advice, if you are trying to sell based on point number one, when you are not fully established in the market you will eventually be successful. It will take longer, your client portfolio will not very extense and your efforts will be double. In the end you will have a long-term selling process.
As when it comes to point two, selling based on free takes. You will have a short-term selling process, your clients portfolio will be bigger from the first moment, with less effort, energy and time consuming processes.
In conclusion, there is nothing evil in offering free solutions because you have already earned a partner. Now start bringing in all the value you have for them and establish a long term relationship with your customers.
jueves, 3 de abril de 2014
Neuro-linguistic programming - motivational speach
It has been a time since I looked for a motivational speaker with a good modulation of voice and smart ideas( normally the basics and the essence is quite the same) I am talking about something that just flows and makes you feel good when you listen to. So by chance/serendipity I stumbled upon Brian Tracy http://www.briantracy.com Loved his manners from the first moment, very human and persuasive. No need to go off the wall in order to get my attention.
Moreover, in the same line I one colleague told me about a friend that does flirting counseling ;) that is a cool concept, and he gets paid for it. http://charismacommunity.com
Hanging out with friends I met a person from the south of Germany that practices Art Theraphy... followed an intriguing and interesting conversation on human behavious.
As I am fascinated by neuro-linguistic programming, this are just a few ideas, and the next ones are just to follow. What drives you?
Moreover, in the same line I one colleague told me about a friend that does flirting counseling ;) that is a cool concept, and he gets paid for it. http://charismacommunity.com
Hanging out with friends I met a person from the south of Germany that practices Art Theraphy... followed an intriguing and interesting conversation on human behavious.
As I am fascinated by neuro-linguistic programming, this are just a few ideas, and the next ones are just to follow. What drives you?
viernes, 21 de marzo de 2014
Work for a Startup? 10 Questions to Ask Your Interviewer
In startups especially, job interviews are just as much for the interviewee as they are for the interviewer. Because there is often a lot at stake for a new company, it's wise to ask where you will fit in among founders and first hires — and how you can make a direct impact on the company's success.
That's why I asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) what questions they would pose for an interviewer at a startup. Here's what they had to say:
1. What one thing must be done?
I would ask what one thing must be accomplished for the startup to succeed. There are two reasons to ask this: It will determine if they have a clear, focused vision, and it will give you a sense of how your job should be aligned with that goal.
2. When is your next funding round?
3. What's your runway?
4. How does your product apply to my role?
5. What are your founders' goals?
6. What's your exit strategy?
7. What is the sales strategy?
8. What's the focus for the next three months?
9. What is the culture and work environment like?
10. What is the problem you're solving?
Signed BY SCOTT GERBER in http://mashable.com
martes, 4 de marzo de 2014
Confidence. Conviction. Charisma: The Art of the Sale
Gurbaksh Chahal, offers the 3 key attributes needed to succeed in sales. Moreover, this can be one of the tricky question asked during and interview: What is the key to succeed in sales?
If you want to master the art of the sale. They’re the three C’s: Confidence. Conviction. Charisma. If you have these attributes, there isn't a single thing you can’t sell.
CONFIDENCE
Do you have the confidence in yourself to represent your product or service so that your customer is convinced of its worth?
When you display confidence, you exude an infectious aura. When you’re confident, you’re convincing. People listen to you; people believe you, and believe in you.
“Confidence” also means inspiring confidence in the people with whom you do business. Once they have confidence in you they will keep doing business with you and you’ll understand that ultimately business isn’t run by machines, they are run by these relationships. They can’t be programmed, they are earned.
CONVICTION
Do you truly believe in what you’re doing? Do you have the strength of your convictions? Conviction is a ‘must-have.’ It gives you the power to handle any rejections that come your way—and there will inevitably be rejections. There will be disappointments. There will be setbacks. At times things might go so wrong it seems like a major catastrophe from which it would be hard to recover.
Having conviction in your undertaking is really important when people try to drag you down for whatever reason.
CHARISMA
This is a tricky one. Having “charisma” means having a personality that attracts people to you; that makes people like you; that even makes people want to follow you. I’m tempted to say that you either have it or you don’t have it.
Maybe you don’t have the special kind of magnetism and charm that makes someone charismatic. But you can shine nevertheless. You can promote feelings of goodwill and foster positive cooperation among your colleagues. Be likeable! People only like to work with people they like.
There is one final item you need to remember if you wish to master the art of the sale.
In sales, you are never selling an object or something tangible. What you are really selling at the end of the day is: Opportunity. Confidence, Conviction and Charisma just allow you to create that opportunity into art.
by Gurbaksh Chahal
miércoles, 11 de diciembre de 2013
Life gives you the people you need
We all have a certain type of persons or characteristic traits that we appreciate, very hard to find a matching that we like and cherish. That is why life takes care that we do have in our lifes all kind of persons that leave a mark either for good or for bad. Is a continuos learning experince that benefits us even tough on that moment we do not feel like that because it can hurt us.
This situations are encountered over all areas of our lives. Maybe you have a boss that has noble qualities that you appreaciate, he is determined, honest, looks for the interest of other. Has the drive and energy to win and goes for it. It rubs on you. So, he is a positive example you want to emulate.
On the other extreme, is the boss that tries to fool you all the time. Thinking he is clever that the rest when in reality he has no idea what he talks about. You realize that all that he says comes form books and fairy tails that he has been listening to. He has no experience and does not even listen to get better but tries to save his back all the time by pushing others to the limit. A pure egocentrical person in love with himself and his image. Has a perverse sense of enjoying the power that has been granted because he was in the right place at the right moment.
You may have encounter one of the above mentiones characters. Or both of them in the same place. Make the most of every opportunity and adopt skills you appreciate or learn how not to be. There is always a benefit in both scenarios. Is all about how you react to them.
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